Great reviews deserve a website to match.
We build your new phone-friendly website first and send you the link. Like it? It goes live for one flat monthly fee, and the first month is free.
No card, no contract, no pushy sales calls.


- See it before you pay
- No setup fee
- No contracts
- Your domain stays yours
Now building in Richmond · Knoxville · Chattanooga · Greenville
Why it matters
Before anyone calls you, they check you out on their phone.
You earned your reputation the hard way. An old website can quietly hand those customers to the next name on the list.
“I have to pinch and zoom.”
Tiny text and desktop-only pages send people back to the search results, and on to the next name.
“Where do I tap to call?”
If they have to copy your number or hunt for it, the call goes to whoever made it easy.
“Are they even still open?”
A site stuck in 2012 makes a busy business look closed, even with five-star reviews.
Made for your trade
Built around how your customers decide.
A plumber, a salon and a gym need different websites. Yours is built around the one thing your customers came to do: call, book or walk in.
For plumbers, roofers, HVAC, electricians & landscapers
People call the first pro who looks trustworthy and is easy to reach. Usually in a hurry, always on a phone.
- Tap-to-call on every screenA call button that follows them down the page.
- Every town you coverSpelled out, so they know you'll come to them.
- Emergency & after-hoursIf you pick up at 2 a.m., we say so up top.
- Your reviews up frontYour rating and best reviews where nobody can miss them.
For salons, barbers, med spas, dentists & chiropractors
Clients choose with their eyes, then want to book in seconds without calling.
- A “Book now” buttonLinked to the booking app you already use.
- A clear service menuServices and starting prices, no call needed.
- A gallery of your workYour best results, laid out beautifully.
- Hours, parking & directionsEverything they check before they walk in.
For gyms, studios, clubs & coaches
People join the place that feels welcoming and makes the first step easy.
- Free intro class, front and centerOne tap to take the first step.
- The schedule at a glanceClass times they can check on the way to work.
- Meet the coachesFaces and stories that build trust before day one.
- Simple membership optionsClear choices instead of “call for pricing”.

Our work
Real sites, live today.
Each one designed for the business it belongs to. No templates, no two alike.
Primal Sport
Endurance coaching in Richmond, Virginia. Bold, quick on any phone, and built to turn visitors into athletes.
Visit the live site
Koach
Our own coaching app for triathletes and runners, designed and built end to end: sign-up, daily readiness, and training plans synced to Garmin and COROS watches.
Visit the live siteHow it works
You see it first. Then you decide.
We build your preview
A real, working version of your new site, made from what you've already published. Free to look at, no card needed.
You take a look
Open the link on your phone and click around. Not for you? Ignore it. The preview is private and comes down on its own.
Say yes, it goes live
We connect your domain, handle hosting and security, and make small edits whenever you email.
What’s included
Everything your site needs. Nothing extra to buy.
No add-ons, no surprise invoices. It's all in the monthly fee.
Designed for your business
Your services, your photos, your colors. No templates, no two alike.
Built for phones first
Big text, big buttons, and pages that open fast on any phone.
One tap to call, book or get directions
The one thing customers came to do is always one tap away.
Found on Google and AI search
When customers search Google or ask ChatGPT for someone like you nearby, your site is set up to come up, with your name, address and phone matching your Google listing exactly.
Hosting & security handled
No “Not secure” warnings, no renewals to remember, nothing to update.
Changes by email
New hours, a new service, a holiday notice? Email it. It's included.
Most of the best local businesses I find have better reviews than websites. I'd rather show you what yours could look like than send you a sales pitch. If you like it, great. If not, no hard feelings. The preview comes down on its own.
rawi@hometownfront.com. I answer every email myself.
Pricing
One flat monthly fee. Everything included.
Your exact price depends on your type and size of business, and it's shown right on your preview. Stay 12 months and it drops 15%, for as long as you stay.
First month free · No setup fee · Cancel anytime · 15% off after year one
Rather own it outright? Buy it once for $690-$1,490, first year of hosting included, then $15/month or take the files.
- Custom design for your business
- Built for phones first, fast everywhere
- Tap-to-call, directions & booking links
- Set up so customers find you on Google and AI search
- Your name, address & phone matching Google everywhere
- Hosting & security included
- Small edits whenever you need, just email
| Question | Hometown Front | Typical agency | DIY builder |
|---|---|---|---|
| See it before you pay | Yes | Rarely | No |
| Upfront cost | $0 | Often $1,000+ | $0 |
| Contract | None | Often 12 months | None |
| Who builds it | We do | They do | You do |
| Edits | Included | Often billed hourly | You do them |
| Your time | Minutes | Weeks of back-and-forth | Evenings & weekends |
"Typical agency" varies. These are common arrangements, not any specific company.
FAQ
Fair questions, straight answers.
Why did you build a website before I asked?
Because it's easier to show than to explain. You get to see exactly what you'd get, for free. If it's not for you, just ignore it. The preview is private and comes down on its own.
How do I know this is legit?
You see your finished site before you pay anything, and you can cancel anytime after that. Your domain and content always stay yours, and your questions go straight to an experienced web developer by email, not a call center.
What exactly does it cost?
One flat fee of $69-$149 a month depending on your business. The exact number is on your preview. Hosting, security, connecting your domain and small edits are all included. No setup fee, your first month is free, and after 12 months your price drops 15% for as long as you stay.
What about my domain?
If you already have a domain, it stays yours. We simply point it at your new site. If you need one, we'll register it for you and transfer it to you whenever you ask.
Did you use my photos?
Previews use photos from your current website plus licensed stock images, and only information you've published yourself. Once you're on board, we use whatever photos you prefer.
How do changes work?
Just email what you'd like changed (new hours, a new service, a holiday notice) and we'll take care of it. Small edits are included in your monthly fee.
Can I just buy it outright?
Yes. If you prefer no subscription, you can buy your site once for $690-$1,490 (ten times your monthly price). That includes the first year of hosting; after that it's $15 a month for hosting, or we hand you the files to host anywhere.
Can I cancel?
Anytime. No contracts and no cancellation fees.
Want to see your new site? Looking is free.
Send your business name and city. We'll build a free preview and email you the link. No card, no strings, no pushy sales calls.